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Business consulting services for innovators who care Gain market traction: we evaluate product-market fit, develop go-to-market communications strategies, and streamline the sales funnel by analyzing and responding to audience and industry dynamics. Mission-driven entrepreneurs are transforming the experience and delivery of senior-living and eldercare. Understanding and meeting the needs and preferences of different groups within this vast audience is vital for success. [Learn about the value of psychographics.] Interested in connecting more effectively with these audiences? Create and implement a proactive, cost-effective, content marketing strategy! This involves a series of processes, all of which tie into together to define, schedule, and budget the tactical activities. One important process is a competitive landscape analysis. After evaluating the claims made by your competitors, for example, you can sell more effectively by positioning your own solution in the global market landscape. Knowing your audience is vital, too. After analyzing the characteristics of the buyers in your addressable market —such as the purchasing behavior for different roles within that audience (e.g., organizational DON vs independent practitioner) — you will improve your ability to choose the ideal platforms, tags, venues, etc. to reach buyers, and to craft the kind of messaging that generates quality leads that you can convert to sales. Just want to get the word out quickly and without a proactive plan? Make sure your writer understands the needs and buying behavior of your audience members. We offer product and corporate marketing services
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Workshops & educational presentations
Whether your group is curious about artificially intelligent smart-home assistants, protecting privacy when using social media networks, or making smartphones easier to use when vision is impaired, we have an engaging, educational workshop for you.
Our award-winning science and tech presentations explore many juicy topics of interest to older adults and caregivers. Our award-winning speakers deliver vibrant, compelling, humorous experiences for your audience. Thousands satisfied! Some of our presentations — custom requests welcome:
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